Fluidui’s Dave Kearney writes about how site loading times are important and how to optimize your own. So, milliseconds matter?

  • Google compared loading fewer results on a page in 0.4 seconds to more results in 0.9 seconds. Traffic and ad revenue decreased by 20%.
  • Yahoo found that between 5% and 9% of its users would abandon a page if it took 400ms longer to load.
  • Microsoft Bing reported a 4.3% drop in revenue when their tests delayed the delivery of a search results page by 2 seconds.
  • Mozilla got 60 million more Firefox downloads per year by making their pages 2.2 seconds faster.

So there is no question – improvements in speed not only have a significant effect on the level of your user’s engagement, but any slowdown has a direct and measurable impact on your company’s bottom line.

“Modern mobile and desktop users expect their sites to load and run like lightning. Therefore, a good UI or UX designer needs to have a complete understanding of the range of options available to improve the speed of your site and consequently the enjoyment your users get out of using it.”

View complete article

Pin It on Pinterest

Share This